All of the following factors are important to consider about the target audience of an international advertising campaign EXCEPT ________.

Question

Quizplus · Accepted Answer

Entrepreneurial experiences of consumers are generally not a primary factor to consider in the context of an international advertising campaign. The main focus is usually on aspects that directly influence purchasing decisions, such as buying motivations, purchasing power, and demographic factors like age and education.

All of the Following Factors Are Important to Consider About