International Advertising (Scenario) Quik-Vac Corporation, a U.S.-Based Company, Manufactures Small, Inexpensive Vacuum Cleaners
International Advertising (Scenario)
Quik-Vac Corporation, a U.S.-based company, manufactures small, inexpensive vacuum cleaners that work on rechargeable batteries. Quik-Vac customers typically live in small apartments where a large vacuum cleaner is neither necessary nor easy to use. Quik-Vac managers believe there is a market for the vacuum cleaners outside of the United States, especially in communities where living space is limited. The Quik-Vac marketing department has been assigned the task of creating an advertising campaign to introduce Quik-Vac's offerings to global consumers.
-Which of the following can be reasonably inferred if Quik-Vac places increased emphasis on international promotional activities?
A) that it intends to scale down production of vacuum cleaners
B) that it is disinclined to enter emerging markets
C) that it intends to stimulate an initial purchase, immediate purchase, or increased purchases of its products
D) that it is overly dependent on foreign intermediaries
Correct Answer:
Verified
Q87: Promotional activities _.
A) are intended to stabilize
Q88: How does culture affect international advertising campaigns?
Q89: Serving a key global customer in a
Q90: All of the following factors are important
Q91: Most MNEs employ advertising agencies to create
Q93: _ refers to the number of distributors
Q94: What is global account management? Briefly describe
Q95: Promotions usually require a high level of
Q96: Many MNEs employ relatively standardized advertising around
Q97: Promotional activities are typically long-term marketing activities.
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