Which of the following is true with regard to global advertising agencies?

Question

Quizplus · Accepted Answer

Global advertising agencies have the capability to create advertising campaigns that are globally consistent but also sensitive to local conditions, such as cultural differences and language barriers. Additionally, many global advertising agencies offer a range of services beyond traditional advertising, including market research, publicity, and package design. They primarily cater to multinational enterprises (MNEs). Option A is incorrect as they are authorized intermediaries. Option B is incorrect as global advertising agencies generally offer a range of additional services. Option D is incorrect as global advertising agencies primarily cater to MNEs.

Which of the Following Is True with Regard to Global