Ray Kroc's development of McDonald's would be a good illustration of which form of innovation?

Name: Ray Kroc's development of McDonald's would be a good illustration of which form of innovation?
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Ray Kroc's development of McDonald's would be a good illustration of extension innovation because he took an existing concept (fast food restaurants) and improved upon it by standardizing the menu, introducing new products, and expanding the chain across the country.

Ray Kroc's Development of McDonald's Would Be a Good Illustration