Pricing becomes less of a concern when customers become aware of a product's unique characteristics that are superior to the competition.

Name: Pricing becomes less of a concern when customers become aware of a product's unique characteristics that are superior to the competition.
Brand: Quizplus
Rating: 4.8 (61 reviews)

Question

Quizplus · Accepted Answer

When a customer perceives a product to be unique and superior in comparison to competitors, pricing becomes less of a concern because they are willing to pay a premium for those unique characteristics.

Pricing Becomes Less of a Concern When Customers Become Aware