Which of the following is a marketing philosophy that focuses on personal selling?

Question

Quizplus · Accepted Answer

A sales-driven philosophy emphasizes the use of personal selling as the primary strategy for selling a company's products or services. It typically involves a strong focus on building relationships with customers and convincing them to make a purchase through one-on-one interactions with a salesperson. Other marketing philosophies, such as a consumer-driven philosophy, prioritize understanding and meeting the needs of the customer through research and data analysis, while a cost-driven philosophy focuses on minimizing expenses to maximize profits. A computer-driven philosophy may involve the use of technology and automation to streamline marketing processes.

Which of the Following Is a Marketing Philosophy That Focuses