In the entrepreneurial strategy matrix, the creation of something new and different is categorized as

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The entrepreneurial strategy matrix categorizes the creation of something new and different as an innovation, which is one of the four primary strategies for entrepreneurial ventures along with imitative, adaptive, and proactive strategies. An innovation involves developing a new product, service, or process that introduces new value to the market, and it requires a high degree of creativity and risk-taking.

In the Entrepreneurial Strategy Matrix, the Creation of Something New