A furniture dealer offering a wide variety of designs exclusively to premium customers is following an industry-wide cost leadership strategy.

Question

Quizplus · Accepted Answer

A cost leadership strategy aims to provide products or services at a lower cost than competitors in the same industry, not exclusively targeting premium customers. The furniture dealer in this scenario is following a differentiation strategy by offering unique designs to a specific market segment.

A Furniture Dealer Offering a Wide Variety of Designs Exclusively