According to Porter's five forces model, which of the following would be most affected by the threat of substitutes?
A) Microsoft Windows OS
B) Boeing jets
C) Southwest Airlines
D) Google Adwords

Question

Quizplus · Accepted Answer

Southwest Airlines would be most affected by the threat of substitutes because the airline industry faces significant competition from alternative modes of transportation, such as trains, buses, and cars, which can serve as substitutes for air travel.

According to Porter's Five Forces Model, Which of the Following