The International Zoological club publishes a monthly magazine for zoology enthusiasts. Members are required to pay an initial fee to cover the first two years of the subscription when registering with The International Zoological club. Which competitive advantage is the International Zoological club creating?

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By requiring members to pay an initial fee to cover the first two years of the subscription, the International Zoological club is locking in customers, as they have committed to the subscription and are unlikely to cancel within the first two years. This creates a competitive advantage as it ensures a steady stream of revenue and reduces the risk of losing customers to competitors.

The International Zoological Club Publishes a Monthly Magazine for Zoology