In marketing transactions, the fact that customers who buy product X also buy product Y creates a cross-selling opportunity.

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Cross-selling is the practice of suggesting additional, complementary products to a customer who is already purchasing a particular product. This is often based on the idea that customers who buy one product may be interested in related or complementary products. Therefore, customers who buy product X may also be interested in buying product Y, which creates a cross-selling opportunity.

In Marketing Transactions, the Fact That Customers Who Buy Product