People who exert personal influence because of their profession, authority, education or status associated with the object of the communication process are:
A) Opinion creators.
B) Opinion seekers.
C) Opinion leaders.
D) Opinion formers.
Correct Answer:
Verified
Q2: AIDA is a hierarchy of effects or
Q3: Ideally, marketing communications objectives should consist of
Q4: This is part of the communication process
Q5: Marketing communications is a more contemporary term
Q6: Which of the following is not an
Q8: _ is an electronic version of the
Q9: _ emphasizes that each phase occurs in
Q10: ADDA is a hierarchy of effects or
Q11: The interaction model recognizes that messages can
Q12: The marketing communications strategy is derived from
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