To segment consumer good and service markets we use market information we have collected classified as segmentation bases. These bases include profile, behavioural, and psychological criteria. Examples of profile criteria include:
A) Gender, age, occupation, life stage, and benefits sought criteria.
B) Media usage, transaction history, age, and geo-graphics.
C) Demographic, lifestage, geographic, and geo-demographic criteria.
D) Occupation, income, product usage, and lifestyle (psychographics) .
Correct Answer:
Verified
Q1: The method by which whole markets are
Q2: The build-up method of market segmentation:
A) Considers
Q4: Ultimately, managerial discretion and judgment determine which
Q5: This targeting approach recognizes that there are
Q6: Organizational characteristics concern the characteristics of buyers
Q7: Psychographic approaches rely on the analysis of
Q8: In order for market segmentation to be
Q9: A differentiated targeting strategy suits a firm
Q10: A perceptual map provides a valuable tool
Q11: Heritage and tradition is an example of
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