The final step in the marketing planning process should be a phase of strategic appraisal and evaluation. This will covers a period of between three and five years, and provide a strategic insight into the markets, competitors, and organizational resources that will shape the direction and nature of the way in which the firm has decided to compete.

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The Answer of The final step in the marketing planning process should be a phase of strategic appraisal and evaluation. This will covers a period of between three and five years, and provide a strategic insight into the markets, competitors, and organizational resources that will shape the direction and nature of the way in which the firm has decided to compete.

The Final Step in the Marketing Planning Process Should Be