Marketing research is the design, collection, analysis and interpretation of data collected for the purpose of aiding marketing decision-making.

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Marketing research is a systematic process of collecting and analyzing data for the purpose of making informed business decisions related to marketing. It involves various methods to gather information about consumers, competitors, market trends, and other factors that can impact a company's marketing strategies. The data collected through marketing research is used to identify opportunities and challenges, evaluate marketing campaigns, and discover new insights into consumer behavior and preferences. Ultimately, the goal of marketing research is to help businesses make more effective and efficient decisions that lead to better outcomes.

Marketing Research Is the Design, Collection, Analysis and Interpretation of Data