The process by which a prototype leads to liking and liking, in turn, leads to perceptions of familiarity is called …
A) heterozygosity
B) ""warm glow"" heuristic
C) symmetry
D) matching hypothesis

Question

Quizplus · Accepted Answer

The process by which a prototype (a familiar and typical example of a person, place, or thing) leads to liking (positive emotions towards it) and liking, in turn, leads to perceptions of familiarity is called the "warm glow" heuristic. This heuristic suggests that people tend to like things that they find familiar or similar to themselves, and this liking further reinforces their perception of familiarity. The other options (heterozygosity, symmetry, matching hypothesis) do not accurately describe this process.

The Process by Which a Prototype Leads to Liking and Liking