In order to collect opinion data on key issues in one small city, a research company is planning to send a survey-taker to every hundredth home listed in an alphabetical city directory. The survey-taker will interview all adults living at each selected household. In this situation, the adults interviewed are best characterized as a
A) random and representative sample.
B) representative sample but not a random sample.
C) study population.
D) theoretical population.

Question

Quizplus · Accepted Answer

The survey-taker is planning to send a survey-taker to every hundredth home listed in an alphabetical city directory. This means that the sample is random, as each household has an equal chance of being selected. The survey-taker will interview all adults living at each selected household. This means that the sample is representative, as it includes adults from all households in the city.

In Order to Collect Opinion Data on Key Issues in One