The concept of the availability heuristic is illustrated when you
A) choose Pepsi because you like the logo better than the Coke logo.
B) are asked to decide on the winner of a competition, and you arbitrarily choose the person that you think you know better.
C) decide that it would be safer to fly rather than drive to your vacation destination, given all of the recent media coverage of plane crashes.
D) always choose the route that is different from the last route you took when deciding what route to take while driving.

Question

Quizplus · Accepted Answer

The availability heuristic is the tendency to rely on readily available information in making decisions. In this case, the recent media coverage of plane crashes is readily available and influences the decision to choose flying as a safer option.

The Concept of the Availability Heuristic Is Illustrated When You