Psychologists now believe that subliminal advertising
A) is a powerful influence on consumers that should be regulated by government.
B) is effective only on young people, whose brains are still developing.
C) succeeds because the messages register unconsciously.
D) has a weak effect on consumers, if any at all.

Question

Quizplus · Accepted Answer

Research in psychology has shown that the effects of subliminal advertising on consumer behavior are minimal to non-existent. The idea that subliminal messages can significantly influence people's purchasing decisions is more myth than reality.

Psychologists Now Believe That Subliminal Advertising