__________ is a survey method used intensively both in academic and marketing research, during which a group of 7-10 participants respond to specific social, political, or marketing messages.

Question

Quizplus · Accepted Answer

The method described in the question is most commonly referred to as a focus group methodology. Focus group methodology is used extensively in both academic and marketing research to gain insights into specific social, political, and marketing messages. During a focus group, a small group of 7-10 participants respond to various messages and engage in discussion and debate with one another. This provides valuable qualitative data that can be used to inform future studies or marketing initiatives. Direct and indirect surveys are different types of survey methods that do not involve the use of a small group of participants, content-analysis is a research methodology used to analyze communication messages, and a group experiment is a research methodology that involves manipulating variables to test causality.

__________ Is a Survey Method Used Intensively Both in Academic