One of the most serious weaknesses of the focus-groups methodology in cross-cultural research is that it typically relies on non-representative samples.

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Focus-groups methodology, which involves gathering a small group of people for discussion, often relies on convenience or purposive sampling, which means that the sample may not be representative of the broader population. This can limit the extent to which findings can be generalized to other cultural groups or contexts.

One of the Most Serious Weaknesses of the Focus-Groups Methodology