A cognitive strategy for quickly estimating the frequency, incidence, or probability of a given event based on the ease with which such instances are retrievable from memory is called:

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The availability heuristic is a cognitive strategy used to estimate frequency, incidence, or probability based on how easily instances of such events are retrievable from memory. This can lead to overestimation of the likelihood of an event if salient or easily recalled instances are more available in memory.

A Cognitive Strategy for Quickly Estimating the Frequency, Incidence, or Probability