This refers to exaggerations or statements unlikely to deceive ordinary persons in the group addressed:

Question

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Puffery is the use of exaggerated or extravagant claims about a product or service, that are unlikely to deceive ordinary persons in the group addressed. It is a common marketing technique used to attract attention and increase sales. Asportation refers to the act of taking someone or something away by force, embezzlement is the theft or misappropriation of funds placed in one’s trust, and extortion is obtaining something through threats or coercion.

This Refers to Exaggerations or Statements Unlikely to Deceive Ordinary