The strength of the positive or negative attitude is referred to as its ______.
A) direction
B) intensity
C) salience
D) weight
Correct Answer:
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Q3: _ is the deliberate attempt to change
Q4: A/an _ is a mental set or
Q5: _ are classified along a continuum ranging
Q6: If most of your audience members are
Q7: The idea that some attitudes are negative
Q9: The importance and relevance the attitude has
Q10: Attitudes can differ in _.
A) position
B) intensity
C)
Q11: We measure attitudes along a _ continuum.
A)
Q12: We measure beliefs along a _ continuum.
A)
Q13: _, sometimes referred to as core beliefs,
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