The persuasive speaker aims to influence the audience's response so that receivers feel, think, or act differently than they did before the speech.
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Q54: Attitudes differ in direction, intensity, and salience.
Q55: Behaviors are sometimes referred to as core
Q56: If you and the audience already share
Q57: We measure attitudes along a favorable-unfavorable continuum,
Q58: Attitudes and beliefs work in concert.
Q60: It is common to use a topical
Q61: If you believe that you can best
Q62: It is common to use spatial organization
Q63: A proposition of value represents your assertion
Q64: Speeches on propositions of value often use
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