Believing in the superiority of one's own ethnic group, believing that one's own cultural practices are natural, and viewing other group's practices with disdain is referred to as:

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Ethnocentrism is the belief in the inherent superiority of one's own ethnic group and cultural practices. It involves judging other cultures and practices as inferior and unnatural, often leading to discrimination and prejudice. Racism may involve ethnocentrism, but it specifically refers to discrimination and prejudice based on race. An inflated ego and a power trip do not accurately describe this concept.

Believing in the Superiority of One's Own Ethnic Group, Believing