Match the following contemporary examples of rationalization to their most appropriate description.
-Comparing costs against their perceived value, found in companies which offer 'no frills' basic offerings.
A) Value engineering
B) Flat-pack rationalization
C) Panopticism
D) McDonaldization

Question

Quizplus · Accepted Answer

Value engineering involves analyzing the costs and benefits of every component of a product or service, with the ultimate goal of reducing costs while maintaining or improving perceived value. Companies that offer 'no frills' basic offerings are likely using value engineering to rationalize their product or service.

Answer: D
 McDonaldization is a concept that refers to the standardization and rationalization of processes, products, and services in order to achieve maximum efficiency, predictability, and control. McDonald's is often used as an example due to its highly rationalized and standardized approach to fast food production. Companies that offer 'no frills' basic offerings are likely using McDonaldization to rationalize their operations.

Match the Following Contemporary Examples of Rationalization to Their Most