Why is it important to consider what measurement scale a Likert scale represents?
A) It influences how data generated by Likert scales are analyzed
B) It influences what assumptions are being made when collecting the data
C) It likely influences the quality of the data and how likely you are to make good estimates about the population
D) It influences the way experiments are designed

Question

Quizplus · Accepted Answer

The measurement scale of a Likert scale determines the appropriate statistical methods for analyzing the data, as different scales (ordinal, interval) require different analytical approaches.

Why Is It Important to Consider What Measurement Scale a Likert