The influence of a minority on a majority based on convincing the majority that its views are correct is, in Moscovici's (1980) terminology:

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Conversion refers to the process by which a minority can influence a majority by convincing the majority that its views are correct. This results in a change in the majority's beliefs and behaviors, as they adopt the minority's viewpoint. Compliance, on the other hand, refers to the process of going along with the majority without necessarily changing one's beliefs or attitudes. Convalescence, coalescence, and conveyance are not relevant terms in this context.

The Influence of a Minority on a Majority Based on Convincing