CLV is the ______ of the profits that a firm stands to realize on the average new customer during a given number of years in the future.
A) PLC
B) amount
C) range
D) NPV
Correct Answer:
Verified
Q5: Satisfied customers tend to remain _ to
Q6: Managers spend a lot of time evaluating
Q7: The problem with most measures of customer
Q8: The logic of the process model of
Q9: The ideal marketing control variable would be
Q11: CLV can be increased by
A) increasing retention
Q12: It has been argued that the Day
Q13: As per Blattberg and Deighton (1996) customer
Q14: Blattberg and Deighton (1996) argue that rather
Q15: The margin measure reflects the
A) profitability and
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