It has been argued that the Day and Wensley (1988) competitive advantage process model is powerful; the outcomes it recommends are not sufficient control metrics. This has been driven by _____

Question

Quizplus · Accepted Answer

The question suggests that criticisms of the Day and Wensley (1988) model are centered on the outcomes it recommends, which are not sufficient control metrics. This suggests that the criticism is driven by IT, as control metrics are typically associated with IT systems and processes. Therefore, choice D (IT) is the best answer.

It Has Been Argued That the Day and Wensley (1988)