According to Bonoma (1984) marketing managers trying to put marketing strategies into practice often confront ______ and _____ problems.
A) emotional, financial
B) financial, structural
C) structural, personnel
D) personnel, social

Question

Quizplus · Accepted Answer

Bonoma (1984) notes that marketing managers face both structural and personnel-related problems when trying to implement marketing strategies. Structural problems can include issues with the organization's existing systems or processes, while personnel issues may relate to the skills or capabilities of employees involved in executing the marketing plan.

According to Bonoma (1984) Marketing Managers Trying to Put Marketing