Tse et al. (1988) investigated the relationship between national culture and marketing decision-making, finding that an executive's ____________ had a significant and predictable effect on decision-making.
A) gender
B) ethnicity
C) education
D) home (national) culture

Question

Quizplus · Accepted Answer

The study by Tse et al. (1988) found that an executive's home (national) culture had a significant and predictable effect on decision-making in marketing. The study did not find significant relationships with the executive's gender, ethnicity, or education.

Tse Et Al (1988) Investigated the Relationship Between National Culture and Marketing