A cultural identification marcoms strategy involves _______

Question

Quizplus · Accepted Answer

A cultural identification marcoms strategy involves making the brand a part of the consumer's world. It aims to establish a connection with the consumer based on shared cultural values, beliefs, or traditions. This strategy does not necessarily involve solving a problem or altering the consumer's definition of category, although those factors may still play a role in the overall marketing approach. The central benefit may be highlighted as part of the strategy, but it is not the primary focus.

A Cultural Identification Marcoms Strategy Involves _______