British Gas bowed to political and consumer pressure and announced in early 2009 that it was to cut its gas bills by 10 per cent after a succession of rapid price increases. Hence the company failed to assess the _____ response to prices.
A) buyer's emotional
B) seller's emotional
C) buyer's rational
D) buyer's whimsical

Question

Quizplus · Accepted Answer

The correct answer is A) buyer's emotional because the context suggests that British Gas did not anticipate the emotional reaction from consumers and politicians to the rapid price increases, leading to a decision to cut gas bills.

British Gas Bowed to Political and Consumer Pressure and Announced