Citibank developed a relationship with American Airlines to offer its credit card users benefits in the form of frequent flyer miles. This is an example of

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The alliance between Citibank and American Airlines involves brand sharing as Citibank's credit card users earn frequent flyer miles with American Airlines as a benefit. Asset sharing pertains more to the sharing of physical resources, which is not applicable in this situation. Citibank developed a relationship with American Airlines to offer its credit card users benefits in the form of frequent flyer miles. This is an example of brand-sharing alliance.

Citibank Developed a Relationship with American Airlines to Offer Its