Firms like Fedex and Bank of America cater to the more ______ customers and downplay the efforts to reach the less_______ segments.

Question

Quizplus · Accepted Answer

The words "cater" and "downplay" suggest that the firms are intentionally targeting or avoiding certain segments. Fedex and Bank of America are both very large and profitable companies, so it makes sense that they would prioritize reaching the more profitable segments and potentially overlook the less profitable ones. The terms "loss making," "newer," and "poorer" are not really relevant or accurate descriptions of customer segments in this context. The term "older" may be relevant, but it is not necessarily synonymous with profitable, and there is not enough information to make a definitive statement about age as a customer characteristic for these firms.

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