A firm with more than one generic strategy could be

Question

Quizplus · Accepted Answer

A firm that tries to pursue multiple generic strategies simultaneously is said to be stuck in the middle. This is because it fails to achieve a sustainable competitive advantage in any one particular area and ends up being average in all areas. This lack of focus and clear direction can hinder the firm's growth and success. Therefore, option B is the best choice as it accurately describes the concept. Any company that fails to pursue one generic strategy may become 'stuck in the middle' with no competitive advantage.

A Firm with More Than One Generic Strategy Could Be