IKEA's experiment with housing trends in Europe in the 1990s was the result of
A) a well thought out global strategy.
B) its ability to identify a possible market opportunity.
C) its ability to identify a possible market opportunity and also its attempt to capitalize on its skills in developing kit-form products at reasonable prices for customers.
D) it did a detailed audit.
Correct Answer:
Verified
Q3: Which of the following are NOT elements
Q4: What does the PESTLE framework help us
Q5: What does the acronym in the PESTLE
Q6: What is environmental scanning?
A) Is the process
Q7: The process of assessing and interpreting the
Q9: Scenario analysis provides
A) a way to analyse
Q10: Scenario analysis helps managers to build
A) a
Q11: The two types of scenario analysis and
Q12: The 'micro' or competitive environment includes
A) political
Q13: Which of the following is NOT one
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