How-to rules are about
A) keeping managers organized enough to seize opportunities.
B) rules to help Managers pick the best opportunity based on geography, customers, or technology.
C) rules about allocating resources amongst competing opportunities.
D) rhythm of key strategic processes.
Correct Answer:
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Q6: 'Seeing first' can be summed up by
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A)
Q8: 'Doing first' refers to
A) thinking and planning
Q9: It is advised that even though 'doing
Q10: Marketing strategy as simple rules is about
A)
Q12: Timing rules are about
A) keeping managers organized
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Q15: The consumers in the postmodern era learn
Q16: Retro marketing harks back to
A) the 'good
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