How many rules are optimum for a company?
A) A thick manual is desirable.
B) Between 2-7 simple rules
C) Between 2-7 complex rules
D) Keep following rules optional.
Correct Answer:
Verified
Q8: 'Doing first' refers to
A) thinking and planning
Q9: It is advised that even though 'doing
Q10: Marketing strategy as simple rules is about
A)
Q11: How-to rules are about
A) keeping managers organized
Q12: Timing rules are about
A) keeping managers organized
Q14: The underpinning approach of the postmodern marketing
Q15: The consumers in the postmodern era learn
Q16: Retro marketing harks back to
A) the 'good
Q17: What does secrecy mean in retro marketing?
A)
Q18: Thinking First/Market Orientation approach to marketing strategy
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