The underpinning approach of the postmodern marketing strategy is the presumption that

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The underpinning approach of the postmodern marketing strategy is the presumption that buyers are sophisticated and cynical about 'regular' marketing. Postmodern marketing acknowledges that buyers have become more sophisticated and cynical about traditional marketing techniques; they are more difficult to reach and persuade, and many are resistant to marketing messages altogether. Therefore, postmodern marketing aims to engage consumers through non-traditional, unconventional marketing methods that take into account the complexities and diversity of the modern consumer. The underpinning approach of the postmodern marketing strategy is buyers are sophisticated and cynical about 'regular' marketing.

The Underpinning Approach of the Postmodern Marketing Strategy Is the Presumption