What is the main advantage of digital media over traditional?
A) it costs less
B) it reaches more people
C) people like it better
D) it is more effective
E) it is trackable

Question

Quizplus · Accepted Answer

The main advantage of digital media over traditional media is that it is trackable. Digital media allows for the tracking and analysis of data such as website traffic, click-through rates, and audience demographics. This information can be used to improve and optimize digital marketing strategies, making them more effective and efficient. Traditional media, on the other hand, is not easily trackable, making it difficult to measure ROI and make data-driven decisions. While digital media may also have the potential to reach more people, cost less, and be more popular, these advantages are not inherent to the format itself, but rather depend on the specific context and implementation.

What Is the Main Advantage of Digital Media Over Traditional