When marketers price relative to people's perceptions of pricing they are using which technique?
A) price skimming
B) social pricing
C) price sensitivity
D) framing
E) surge pricing

Question

Quizplus · Accepted Answer

Framing involves presenting prices in a way that influences consumers' perceptions, making it the technique used when pricing is adjusted based on people's perceptions.

When Marketers Price Relative to People's Perceptions of Pricing They