How do social media listening firms collect information from social media sites?
A) they survey users of social media
B) they run experiments testing which users post and which do not
C) they use a web crawler and an algorithm to weight various posts on social media
D) they use an electronic monitoring box on top of a sample of people's computers and collect click stream data
E) none of the above

Question

Quizplus · Accepted Answer

Social media listening firms typically use web crawlers and algorithms to crawl social media sites and scrape data from public posts. They then apply natural language processing and sentiment analysis techniques to this data to extract insights and trends. Options A, B, and D are incorrect because they do not provide an accurate description of how social media listening firms collect information. Option E is incorrect because it is a general statement that does not provide any specific information about the question.

How Do Social Media Listening Firms Collect Information from Social