Q-scores measure:
A) consumer response time online
B) return on investment
C) number of tweets per customer
D) celebrity trustworthiness and attractiveness
E) none of the above

Question

Quizplus · Accepted Answer

Q-scores are a measure of celebrity trustworthiness and attractiveness. It is used by advertisers and marketers to determine which celebrities would be the most effective in endorsing their products. Q-scores are based on surveys of the general population's perception of celebrities, their recognition, and how much they like or dislike them.

Q-Scores Measure