The term 'fragmented markets' means:

Name: The term 'fragmented markets' means:
Brand: Quizplus
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Fragmented markets refer to a situation where no one medium can reach broad groups of consumers, indicating that there are multiple channels or options available for consumers to get information or be reached by advertisers. It reflects a shift from mass media to niche and targeted media options, resulting in the need for marketers to use a variety of channels to reach their audience.

The Term 'Fragmented Markets' Means