A politician may frame his or her position as "liberal" or "conservative." According to Francis Bacon, if one decides to endorse the politician because of the name of the label he or she applies to his or her position, one may be falling victim to the

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Francis Bacon's "Idols of the Marketplace" refer to the misunderstandings that arise from the misuse of language, including the ways in which words can lead people to misconceptions. In this case, choosing to endorse a politician based solely on the label (liberal or conservative) without understanding the substance behind it exemplifies this type of error.

A Politician May Frame His or Her Position as "Liberal