A major mistake by the Literary Digest in 1936 signaled the beginning of a new era in how polling is done.

Question

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The Literary Digest incorrectly predicted that Republican candidate Alf Landon would win the 1936 presidential election, relying on a biased sample of its magazine subscribers and automobile owners. This led to a loss of credibility for the publication and a shift towards more scientific methods of polling, such as random sampling.

A Major Mistake by the Literary Digest in 1936 Signaled