Scholars have found that the media's coverage of particular issues may lead voters to weigh those issues more heavily in evaluating elected officials. This phenomena is called:

Question

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Priming refers to the idea that the media can affect the weight that voters give to particular issues when evaluating politicians. This can happen when the media consistently covers an issue, which can cause voters to prioritize that issue when evaluating candidates. Priming can also occur when the media presents information in a way that emphasizes certain aspects of an issue, which can influence how voters perceive the issue and the politicians associated with it.

Scholars Have Found That the Media's Coverage of Particular Issues